PROCESS

Workflow, turn around, & pricing 





INTRODUCTION       While each job comes with its own particular set of needs every job can be broken down into three distinct phases; 1. Ideation/Sketches; 2. Revisions; and 3. Finals. In order to give a glimpse into how I approach this process, I have assembled a brief case study of an editorial project that I completed for Ducks Unlimited, Creative Director (CD), Shannon Persell.
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  At the end of this page you will also find a short explanation of how I quote projects.





PHASE 1—Ideation and Sketches       To kick things off, the CD sends me an email explaining the vision that she and her editor have for the article. This set of information pertaining to the job is called a brief. Often times, the brief takes the form of a .pdf including reference imagery helpful in explaining the general idea and aesthetic to be conveyed through the artwork. A clear and thorough brief is key to a successful collaboration.
       Once an agreement has been made on cost and timing I then set to work on rough sketches. For this job only one initial sketch was required, some jobs may required more. The initial sketch is loose in nature and lacking fine detail. The main idea here is to quickly communicate the composition and personality of the illustration before moving on to the meticulous task of rendering final artwork.


PHASE 2—Revisions       Once the initial sketch is approved a more clearly drawn sketch is made. This is done while taking into account the CD’s feedback in which various revisions and considerations were requested. It may take several rounds of feedback and revisions before the refined sketch is approved.
       Generally, as part of a jobs agreement, only a limited number of revisions will be made available. This revision limit helps to keep both the client and myself accountable to the jobs scope and ensures that feedback and revisions will be considered with careful attention.


PHASE 3—Final Artwork      Once the sketch has been revised and refined to a satisfactory point, final artwork is then produced. Most all final artwork is made on paper using traditional mediums although some final artwork is created in a purely digital format.
       Nonetheless, at this phase, it becomes increasingly important that all revisions to the artwork have been expressed and addressed. Revisions made to final artwork, while possible, do require more time and may merit additional fees.




TOOLKIT       The applications and tools listed below are those which I use every day in my creative process. Nearly all sketches are made on my Wacom Cintiq tablet within Photoshop. This allows for quick and easy revisions while in the early stages of the creative process. That said, as stated above, nearly all final artwork is still made using traditional mediums before being scanned and converted to a digital format (.psd, .ai, .svg, .png…etc). 
Hardware
      - Apple iMac
      - Wacom Cintiq Pro
      - Pen & Pencil
      - Paper & Scratchboard
Software (Adobe CC)
      - Photoshop
      - Illustrator
      - InDesign





PRICING       Please note that I do not quote based on an hourly rate. Rather, when drawing up a proposal, I take into account the entirety of a project’s scope. This includes factors such as usage (how and for how long the artwork will be used), the level of detail required in the rendering of the artwork, how soon the artwork is needed…etc. I have found project based pricing to be most effective in keeping both artist and client accountable to a clearly defined agreement.
       That is to say, the artist does not abuse an hourly rate at the client’s expense and the client keeps feedback clear and concise within a limited number of revisions to ensure that the project stays on course.
BASE RATES       For most illustrative jobs, I have a project minimum of $600 and, for logo projects, a minimum of $2,000. While projects with budgets that fall below these numbers are negotiable compromise cannot be guaranteed. 


TURNAROUND       The turnaround time of a project primarily depends on the number of deliverables needed, the complexity of each, and the level of availability that I have open at any given time. That said, the ideal timeline for a project, similar in nature to the Ducks Unlimited case study shown above, is between three and four weeks. 
       Similar jobs have been completed within a single workweek although such tight turnarounds are often accompanied by a rush fee proportionate to the amount of time that has been shaved off of the project’s originally estimated duration.





CONCLUSION       Regardless of your budget and turnaround time I am more than happy to discuss what a collaboration with you or your brand might look like.
       Thank you for taking a moment to learn a bit about my process. I look forward to hearing from you.

Nathan Yoder

info@yondrstudio.com
918-704-1809

Mark