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Miller High Life

Label artwork for Miller High Life’s 2016 Artist Series

DD: Dan Marcus
CD: Chris Posdal
CD:  Pam Madigan
Photos: Miller High Life




Objective

As part of an nation wide artist series for Miller High Life, I partnered with Leo Burnett to create artwork for three of the cans in a fifty states series. The objective was to highlight a shared value of Miller High Life and an American region that makes them unique and rich.







Solution

My approach to this objective was to highlight the wonder and beauty experienced in the outdoor spaces of these respective regions while also aligning them with the grit and hard working spirit attributed to the Miller High Life brand.
Mark
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