![](https://freight.cargo.site/t/original/i/2ad121fcbae7ad96185fa1acb3d046ae9ce63e003402ed4bed78055fa1e2a952/Yondr-Studio-Wine-Label-1.jpg)
Overview
As a self initiated exercise in label design, I developed a fictional brand for which to design a wine label. The concept revolved around a hypothetical “coastal series” of wines which would feature, on each label, a different species of seabird found within the region—in this case, seagulls and the central California coast.![](https://freight.cargo.site/t/original/i/dd2bb677ac5c6930ea0a3ba8b29f0f3b65b6ac70d7bda6d90515d25a4595b863/Yondr-Studio-Wine-Label-4.jpg)
Process
While the end product would be line art, the initial sketch was rendered tonally, using pencil, to allow for a speedier exploration and representation of the subject’s values and textures. Once these preliminaries were established, final art was then produced using pen and ink on a sheet of Bristol board. A dip pen was used due to the variety of line weight and line quality offered by steel nibs as compared to other pens available today.![](https://freight.cargo.site/t/original/i/14e733d2c9ff9bfe008f6926d07ceb74af350458c7f7c1a6efe6644c4644706e/Yondr-Studio-Wine-Label-5.jpg)
Color
Once the inked artwork was completed an aquatic blue-green, two color, scheme was applied digitally so as to help better integrate the artwork into the overall label design. Additionally, this two color scheme provided the opportunity to create a greater visual break between the fore and background elements within the illustration.![](https://freight.cargo.site/t/original/i/97bad150fb25a9f384e1df52852595dfd654bd468e532c217db435f061492f32/Yondr-Studio-Wine-Label-2.jpg)
![](https://freight.cargo.site/t/original/i/ea7e128a7ba698e342a69b3f8248c2d6a75033f94973131c7dd8c1c60811b5e5/Yondr-Studio-Wine-Label-8.jpg)
![](https://freight.cargo.site/t/original/i/2ad121fcbae7ad96185fa1acb3d046ae9ce63e003402ed4bed78055fa1e2a952/Yondr-Studio-Wine-Label-1.jpg)
Application
On the label a crimson red was used—complimentary to the blue-green of the illustration—along with gold foil. Gold was used to both speak to the strong perception of sunshine present in the illustration as well as to invoke a greater sense of refinement.Thank you for taking the time to walk with me through this project. If you like what you see, and think I might be able to help you bring a similar project to life, please don’t hesitate to reach out. I would love to hear from you.