Nathan Yoder

Illustrator, Designer

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I believe our best work happens when we are serving and giving expression to something greater than ourselves. This union of service and expression gets to the heart of what illustration is all about. It is beauty and utility, art and design, working hand in hand to both inspire us and call us to action towards a worthy cause.

Through my work, I hope to share with others in the beauty of creation and the joys of this life while also partnering with my clients in finding compelling solutions to their creative needs.

Yondr Studio is the illustration and design studio of Nathan Yoder, located in Edmonds, WA, just north of Seattle. He is a multidisciplinary illustrator with 8 years experience within the trades of pen and ink—as well as digital—illustration, hand lettering, and branding.

Past clients include PepsiCo, MillerCoors, Nike, REI, Dakine, Converse, Random House Publishing, Abrams Books, Car and Driver Magazine, and Field and Stream Magazine.

To see more of Nathan’s work and to purchase prints and originals visit nathandouglasyoder.com/

Runcible Cider

In 2015, Yondr Studio was commissioned by Rob and Kelly McCune to help brand their family farmhouse cidery, Runcible Cider. The name and imagery surrounding the brand were derived from the poem, The Owl and the Pussycat by Edward Lear—a poem near and dear to Rob and Kelly.

The objective was to capture the whimsical and adventurous spirit of Rob and Kelly as reflected in Lear’s poem, while also visually communicating the folklore surrounding the story.

Since 2015, I’ve had the pleasure of working with Kelly and Rob on expanding the Runcible visual identity and adding new labels to the mix as new varieties of their cider are released.

Preliminary sketch for the Runcible logo.

Unused concept from early in the design process.

Final variations of the logo.

First three varieties of cider offered by Runcible Cider.